Karachi is set to host Pakistan's inaugural Out-of-Home (OOH) media summit, titled The #IRL Conference 2026, marking the official World Out of Home Organization (WOO) Pakistan Country Forum.
Organized in association with WOO, the global authority representing the outdoor media sector since 1959, the day-long event will take place on Thursday, November 5, 2026, from 09:00 AM to 05:15 PM PKT at the PC Marquee, Pearl-Continental Hotel, Karachi, followed by a VIP Gala Dinner.
The conference centers around the theme "Be Unskippable, In Real Life," focusing on physical media integration, programmatic technology, and real-world interactions in a digital age. Key leadership includes WOO President Tom Goddard and WOO Ambassador for Pakistan Ahsan Sheikh.
The agenda features discussions on artificial intelligence in creative design, DOOH and smart city infrastructure, transparent audience measurement, programmatic buying frameworks, and campaign effectiveness. Global keynote speakers from London and The Netherlands will join local chief marketing officers, brand strategists, agency executives, municipal stakeholders, and technology innovators.
Registration is open at theirlconference.com, with discounted ticket tiers available for corporate delegations and members of the Pakistan Advertisers Society (PAS). Individual non-member rates start at Rs. 55,500, while PAS member rates begin at Rs. 50,000 for groups of one to three participants, scaling down for larger delegations.
