According to the Outdoor Advertising Trade Association Sindh (OATAS), Sindh Local Government Minister Syed Nasir Hussain Shah has directed the local government department to immediately incorporate specified billboard size provisions into the Sindh Local Councils (Advertisements) Rules, 2021.
The directive was issued during a meeting between the minister and an OATAS delegation led by President Rauf Muhammad Ali, Senior Vice President Ahmed Hussain, and Finance Secretary Mohsin rahat at the minister's office on Monday, October 5, 2026.
During the discussion, the delegation apprised the minister of ongoing challenges faced by the outdoor advertising industry and advertisers, specifically drawing attention to difficulties encountered in Gulberg Town. The association requested formal rule amendments to include provisions for 30x90-foot rooftop advertising boards and 20x60-foot ground-mounted advertising boards on private properties.
According to OATAS, the minister appreciated the delegation's presentation of technical survey details concerning advertising boards across various towns and reiterated his support for resolving industry issues. Senior Vice President Ahmed Hussain thanked the minister for his time and attention to the sector's concerns.
The meeting was also attended by Information Secretary Kamran Saleem.
