A delegation from the Out of Home Advertising Association Lahore (OOHAA) held a meeting with Zeeshan Ashiq Malik, Political Adviser to the Chief Minister of Punjab, to discuss key challenges facing the outdoor advertising sector.
According to OOHAA, the delegation—comprising Chairman Adyan Sadiq Lone, President Nisar Ahmed Siddiqui, and General Secretary Imran Hameed—highlighted pressing industry issues during the discussion and emphasized the need for government support, policy reforms, and a business-friendly regulatory framework.
OOHAA stated that Zeeshan Ashiq Malik assured the delegation of the Punjab government's support and cooperation in addressing these concerns to promote the sector's long-term sustainability and growth. The association reiterated its commitment to continuous engagement with relevant authorities to protect industry interests and contribute to the economic development of Punjab.
